What Works

What Works


Latest Episodes

EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba
May 01, 2018

Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he's translated local events into global success, and how "engineered serendipity" plays a big role in the work they do.

EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur
April 25, 2018

Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract--and sell to--her most ideal clients.

EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers
April 23, 2018

Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related -- and how she balances working as an engineer and working as an herbalist.

EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis
April 19, 2018

Michelle Fifis, founder of the Textile Design Lab, shares how she's made her membership-based business more lean-and-mean over the last year--and increased profitability at the same time.

EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
April 17, 2018

Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business--including the customer research she did, how she navigated the political implications,

EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs
April 11, 2018

Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking for more referrals and hanging out where your ideal clients hang out.

EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson
April 09, 2018

Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.

Profit. Power. Pursuit. Is Now What Works
April 05, 2018

What Works is all about what's really working to grow, manage, and run small businesses in the digital age--as told by the small business owners themselves.

Episode 123 – Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins
March 13, 2018

In this week’s episode, Tara chats with Patrice Perkins, the principle attorney of Creative Genius Law and an American Bar Association recognized legal rebel. Patrice founded […]

Episode 122 – Building An Unpredictable Business with Woke Up Knowing Experience Creator Dyana Valentine
March 06, 2018

The guest on this week’s episode is Dyana Valentine, the oracle behind the Woke Up Knowing Experience. Dyana helps her clients go beyond purely intellectual approaches […]