What Works

What Works


Latest Episodes

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin
July 03, 2018

When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt,

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters
June 26, 2018

Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process for hiring and keeping employees happy.

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak
June 19, 2018

Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fi...

EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray
June 12, 2018

Have you ever felt that you could never work for someone else, other than yourself? Sarah Bray, entrepreneur, author, and digital strategist, felt the same. That is: until she saw how she could give more life to her ideas by working on a team.

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller
June 05, 2018

On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from,

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa
May 29, 2018

After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden,

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck
May 22, 2018

Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in la...

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust
May 15, 2018

Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business.

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni
May 08, 2018

Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business,...

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin
May 03, 2018

Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.