What Works

What Works


Latest Episodes

EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney
November 08, 2018

Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ...

EP 158: Building A New Business From His “Unique Genius” With Strategist Jason Van Orden
November 06, 2018

Jason Van Orden founded Internet Business Mastery ten years ago -- and over the last decade, he successfully grew it into a well-known resource for starting an online business. Yet, as the business boomed, Jason started to feel more and more discontent...

EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue
October 30, 2018

When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead,

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen
October 23, 2018

Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else tha...

EP 155: Small Business Owners Get Honest About Fear
October 17, 2018

Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business,

EP 154: Exiting One Business And Starting Another With Jadah Sellner
October 16, 2018

When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that.

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann
October 09, 2018

Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s -- and a woman who continued traversing the planet for the rest of her life. That same adventurous,

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment
October 02, 2018

Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBo...

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova
September 25, 2018

Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways...

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi
September 18, 2018

The jewelry trade isn’t always known for its sustainability -- especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source diamonds and gemstones from vendo...