What Works

What Works


EP 370: What is the creator economy? with Gina Bianchini

January 25, 2022

What is the creator economy? And why are so many creators... miserable? Mighty Networks founder Gina Bianchini was the first person I knew talking about the creating economy. She’s passionate about helping entrepreneurs, organizers, and creators see why building independently beats trying to amass huge audiences on the usual platforms. In this episode, we talk about what the creator economy is, how the game is rigged, what’s making creators miserable, and how she sees a different way forward. Plus, we’ll discuss research from the massive independent study that Mighty Networks commissioned.


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