In This Episode:

* How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Tara used to turn The Commitment Blueprint process into a free webinar, then a paid template, and finally a live paid program* How a similar process is helping Tara and the What Works team continue to evolve how The What Works Network is structured* And why asking “What’s next?” doesn’t have to mean creating a brand-new offer but, instead, iterating on what you’re already selling

This is a special bonus episode of What Works–the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business.

This is the first episode in a three-part series taking a closer look at what’s worked for me as I’ve developed a new ways to create and deliver value over the years, both here at What Works and now at YellowHouse.Media.

Today I’m sharing how our latest What Works offer, a live program called The Commitment Blueprint came to be—tracing it from its humble beginnings as the seed of a major life and business shift for me to a successful webinar, to a paid template, and finally to the live program version.

Now I’m going to be breaking it down iteration by iteration, from idea to offer and really to the next offer from there and the next offer after that.

So let’s start at the beginning—the idea.

Like so many offers out there, the idea for The Commitment Blueprint really came as a result of solving my own problem.

Now I had always been a planner and a goal setter, but I started to notice that my planning and goal setting was maybe causing me more problems than they were solving. I started to get really caught up in other people’s goals and trying to prove myself based on reaching them. And I realized that I needed to make a change or I was going to be constantly chasing after other people’s ideas of what I should be achieving or accomplishing instead of building the life and business that I really wanted.

So at the beginning, little by little, I started to focus more on process. In other words, I was thinking about. What could I commit to doing consistently to change my current experience and my future outcomes. Now, this led to all sorts of personal growth for me, I got back to being an athlete again after 20 years, I prioritized execution and systems in my work for like the first time ever. I learned to see how other people were functioning in the world and that helped me temper my righteous indignation, at least most of the time.

This whole process was just the experience of major personal growth. And I realized looking back over that time, especially as people started to ask me more and more, “Hey, Tara, something’s different with you. What did you change? What happened here? What, what are you doing?” I realized that there was method to the madness.

I had made certain commitments to myself. And I developed a process for upholding those commitments. And then from there I was able to make adjustments over time.

So once I realized that there was a method to the madness, I realized that I could share it with other people. And that led to the very first offer. In other words, the very first way that I could create value for other people using this same system.

Turning the method into a free webinar

So from there,