The Nitty-Gritty:

* Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the agency incorporates humor into every touchpoint of their client experiences* The brainstorming techniques they use to find surprising & delightful marketing ideas* Why humor has even made its way into their hiring process

The first time I heard the phrase, “Surprise & delight…”

…I was being trained on Starbucks & Seattle’s Best Coffee company culture.

Our trainer—who was excellent—told us that we were empowered to look for little ways to surprise and delight our guests. Whether that was delivered a freshly brewed cup of coffee to the table they were sitting at or simply taking the time to learn our regulars’ names, the expectation was set that we would go above & beyond.

The “surprise & delight” mantra has stuck with me over years of running my own company.

I’m not as good with stylish gifts or personal notes the way some business owners are. But I am very good at surprising & delighting our clients by taking extra time to answer questions, providing extra resources, or just paying for coffee when we meet up.

It doesn’t take much for an experience to be memorable.

And building a brand around memorable, surprising, and delightful experiences? Well, that’s a recipe for success.

This week, we’re taking a look at a very particular way to surprise and delight your customers—with humor.

Allie LeFevere is the co-founder of Obedient Agency—a full-service humor marketing agency.

Truly, the first time I landed on their website, I can describe my experience as nothing less than surprised and delighted. It’s not funny for funny’s sake—it’s humorous for clarity’s sake. Every piece of it serves to define who they are, what they do, and who they do it for in the most unique ways possible.

I had to know how this brilliant branding & positioning functioned on the inside. Had they designed equally surprising & delighting client experiences?

Yes, of course they have.

Allie and I talk about how that website got built—which is a great look at the brainstorming process they use throughout the agency. We also chat about how they infuse humor into every touchpoint they have with a client, how they manage each client touchpoint, and why client fit is such an important piece of the puzzle.

Now, let’s find out what works for Allie LeFevere!

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