What Works

What Works


This is Not Advice: Metrics, Incentives, and the Seduction of Clarity

August 14, 2023

This is the 8th edition ofThis is Not Advice, my "not-advice" column for premium subscribers ofWhat Works. Today, I'm talking about our over-reliance on metrics and how easily we're seduced by reductive data. When does a metric turn into an incentive fo