Listen to your audience—but don’t let them dictate what you create. That is messaging coming loud & clear from rockstar designer James Victore. James also shares how several business pivots became personal milestones for him. I love how James talks about business growth: your foot is always either on the gas or on the brake. There is no coasting in business. He’s always looking for the next opportunity, idea, or inspiration. Take special note of how James describes finding his own voice—even though he started his design career as a mimic.