Ralph Burns and Keith Krance on Facebook Advertising (Part 1)   * 1: 28 - What is facebook advertising? * 1:52  - A brief history of the evolution of facebook as a marketing platform * 9:20  - Facebook remarketing and custom audiences * 11:05  - Content amplification through Facebook * 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy * 28:45 - How to get started with facebook advertising * 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them) * 40:18 - What actions can you take right now to get started with facebook advertising