In this episode of the Prime Resources Podcast, BDR’s Head Coach, Ronda Chaney, shares her expertise and guidance on establishing, communicating, and maintaining your company’s mission, vision, and values.

Does your company have a mission and vision? What about values? Why are these important to a new, growing, or well-established company? Discover if your company has everything it needs to communicate its goals to its team members and customers.

(01:01) - About Ronda and her industry background

(01:46) - What are a company’s mission, vision, and values?

(02:29) - QUIZ: Which company do this vision and mission belong to?

(04:26) - Why is it important for a company to have a mission, vision, and values?

(10:27) - How and when do we create a mission, vision, and values?

(13:41) - Who within a company needs to know the mission, vision, and values?

(16:11) - What do we share with external individuals, clients, or customers?

(17:09) - Revenue Goals: Do we include them?

(18:02) - QUIZ: Which company do this vision and mission belong to?

(20:04) - Are they set in stone or do they evolve?

(21:02) - When’s a good time to review the company’s mission, vision, and values?

(21:41) - How do I create these if my company doesn’t have them?

(23:46) - Breaking it down

(24:41) - Brainstorming terms and words to build a refined mission, vision, and values

(25:51) - Final thoughts