In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Chris Koch discusses ways companies can improve their employee retention. Spoiler alert - it's not just about pay! Chris shares a variety of retention strategies and explains why companies should seek to become the "employer of choice" in their marketplace to help drive their retention efforts.

(01:11) - Why retention is important to a business

(03:20) - Becoming the "employer of choice"

(05:46) - The cost of having an employee leave

(10:21) - The role of managers and owners related to retention

(17:29) - Utilizing position descriptions

(20:34) - Pay and benefits

(24:46) - Ways to improve retention beyond pay

(28:51) - Career paths for employees