Local PPC means you are targeting people who live in a specific area or people looking for something in a specific area. Maria and Dustin have outlined a strategy to simplify the process of managing a PPC account with multiple business locations. Listen as they review location targeting setup, campaign structure, account optimization and on-page optimization. Also, watch out for the dangers of over-segmentation and how to avoid them.

A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.