Remarketing is great for many reasons, you can expect better conversion rates and a decreased cost per acquisition from these types of campaigns. Shane and Maria review setup basics, use cases, strategies and specifics for remarketing ads. Don’t forget to set Member Duration and Frequency Capping for each remarketing campaign, listen in for a detailed explanation.

To learn more about AdWords Remarketing visit the PPC Professionals AdWords Best Practices Tutorial. We’re here to help, if you have any questions about Remarketing, let us know, we are offering a Free PPC Audit for a limited time.