Cost per acquisition is a key metric that will give you a good idea of whether or not your overall campaign is profitable from a high-level view. Shane and Maria provide an in-depth review of four ways to manage your CPA. Learn how to decrease cost-per-click, increase quality score, increase click-through rate and manage bids.

To Learn more about Managing Cost Per Acquisition visit the PPC Professionals AdWords Best Practices Tutorial. We’re here to help, if you have any questions about managing your CPA, let us know, we are offering a Free PPC Audit for a limited time.