Maximize your profits and get competitive with your PPC campaigns for the holiday season. Review last year’s performance metrics and create a calendar with important online shopping dates. Update ads to include discounts, shipping offers, holiday intent and competitive advantage. Use remarketing to target users who might be price shopping and have not completed their purchase. Competitors will force CPCs to rise during this time of year, so get aggressive and start optimizing your campaigns today for the big online shopping holidays.

A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.