Traffic from YouTube can equal about 25percentof your total traffic if you can learn to leverage their social algorithm. Shane and Maria show you how to setup a Youtube strategy including channel organization, video optimization, social engagement, related playlists and featured brand channels. Create YouTube campaigns in AdWords with targeted videos in three available formats. YouTube has a very large audience, but few are taking advantage of it and doing it correctly.
To learn more about YouTube Advertising and Display Network placements visit the PPC Professionals AdWords Best Practices Tutorial.