Your reputation capital is a tangible asset. It’s the beliefs, feelings and opinions people hold about you. Your reputation can even serve as a powerful door-opener. Think of it as your personal brand—what you’re known for and the perceptions people have about you.

And because your reputation precedes you, there is no greater asset than a positive personal brand. In order to show up the way you want to be seen, you must have a clear vision of how you want to shape your personal brand. To build your reputation demands thoughtful consideration of how you desire to appear.

Sad but true, reputation is like fire, easy to maintain once it’s glowing—hard to rebuild when extinguished. And as we say: “Your reputation never goes on vacation!”

To understand how people perceive you, consider participating in a 360 assessment. When you hold up the mirror, honestly reflect on your interactions and ask for feedback, you shine a light on both your key strengths and areas requiring development.

Today, the expressions personal brand and reputation are often used interchangeably. During today’s episode, we discuss managing the three top elements that comprise reputation, including the importance of maintaining a strong personal brand on-line.

Let a strong presence underline your best qualities.

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