Popular Pig

Popular Pig


In PA, Taste What Pork Can Do™ Brand Campaign Connects with Consumers | Courtney Gray

November 20, 2025
About the Guest

Courtney Gray has been the executive director of the Pennsylvania Pork Producers Council since 2022, where she represents Pennsylvania’s 2,500 pig farmers. Prior to that, she was on the producer education and engagement team at Pennsylvania Beef Council and was a loan officer at Farm Credit. She is a graduate of Penn State University with a degree in agricultural science. She and her husband, Brian, operate a commercial cattle operation in Central Pennsylvania alongside their two kids, Porter and Hattie.

What can you expect to learn from this episode of Popular Pig?
  • How the “Taste What Pork Can DoTM” campaign connects state-level programs with consumers through relatable storytelling and flavor inspiration.
  • Why digital marketing and influencer partnerships are key to reaching millennial and Gen Z audiences who make meal decisions.
  • How retargeting and recipe content boosted Pennsylvania’s pork engagement by 48% — and what that means for local producers.
  • Creative ways Pennsylvania’s Pork Producers Council blends consumer events, from Rib Fest to the State Farm Show, to make pork approachable and fun.
  • Courtney’s “golden nugget”