Lindsay Case is a senior leader in the global livestock genetics industry, where she directs the commercialization strategy for the world’s first PRRS-resistant pig. She has more than a decade of experience translating genetic innovations into practical solutions for producers worldwide and leads global go-to-market efforts to ensure this breakthrough technology delivers value across the pork production chain. Lindsay also oversees PIC’s sustainability initiatives, including advancing Genetic Carbon as a novel environmental value for the pork industry as well as driving PIC’s internal carbon reduction strategies.

• How “genetic carbon” works and why it matters for the future of pork production.
• Why efficiency in raising pigs naturally lowers environmental impact without extra investments.
• How PIC proved their claims with life cycle assessments, ISO standards, and peer-reviewed research.
• What this means for producers today, and how it could shape pork’s place in global markets tomorrow.
• Lindsay’s “golden nugget.”