Popular Pig

Popular Pig


Farming Through Cycles and Change | John Carroll

October 23, 2025
About the Guest

John Carroll is a managing partner of Carroll Family Farms, a multi-generational farming operation with roots in the U.S. and expansion into Brazil. Known for his strategic vision, John has built a globally integrated operation focused on long-term value, operational excellence, and leadership. His work reflects a deep respect for the land, and a dedication to building a legacy through innovation and hard work.

What can you expect to learn from this episode of Popular Pig?
  • How a 5th-generation Illinois farm grew into a Brazilian ag powerhouse with soybeans, cotton, and more.
  • What it really takes to adapt to a new culture and business climate when building abroad.
  • Why professionalizing farm operations with clear rhythms (daily, weekly, quarterly) pays off.
  • How Carroll Family Farms uses a counter-cyclical mindset to expand when others pull back.
  • John’s “golden nugget.”