After experiencing first-hand the frustration of finding and valuing farm equipment for his corn and soybean farm in Iowa, Kyle McMahon founded Tractor Zoom to better connect good data and investment decisions for dealerships, Farm Credit Associations, Farm Service Agencies, banks, auctioneers, and farmers. In addition to his work at Tractor Zoom, Kyle remains involved in row crop production and swine operations, and has a background in private equity and other entrepreneurial ventures.

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• How data-driven decision-making can improve the buying and selling of farm equipment.
  
• Why digital tools like Tractor Zoom can streamline farm operations and increase profitability.
  
• The challenges of transitioning from a service industry to a tech startup in agriculture.
  
• Key factors to consider when pricing and valuing agricultural machinery for auctions or sales.
  
• Kyle’s “golden nugget.”