Learning never stops in podcasting. Recently, the team at Apple explained how Apple podcast search works and the results it gives, in terms of user behavior, metadata, and more. Speaking of learning, we go over 3 lessons on audio marketing, tips for respecting your listeners time and some branding recommendations for your podcast.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording

• Apple tells how Apple Podcasts search works
  
• 3 Lessons on Audio Marketing –  Conal Byrne from iHeart
  
• Podcast listening is growing in 2022
  
• Spotify to acquire Sonatic
  
  • (Likely Related) WordPress.com says you will be able to create podcasts from blog posts
    
  
  
• Snoop Dogg fans love Martha Stewart on her podcast
  
• Vacations and road trips are in full swing. Lots and lots of articles out titled ‘Best Podcasts for Car Rides’
  

Set a podcast mission, similar to a company mission. What do you want your listeners to get out of this podcast and what action steps will you take to make those goals happen?

• Blog Post: Branding for your Podcast – by MacKenzie Bennett
  
• Next week is our 300th show! (Yay us!) MacKenzie will be joining us to celebrate since she was the one who started the PowerPress Podcast which turned into Podcast Insider. Also, we have a great interview scheduled.
  
• Programmatic form here
  

Respecting Listeners Time

Question: Why are all the apps & directories so strict on podcast artwork? What are the rules?

Answer: Apps need to have a consistent aspect ratio. Everyone picked square as it’s the easiest. As far as the content of the image, no rules other than common sense.

As for the technical rules…  The image must be PNG or JPG in RGB.  (lots of letters there) Apple wants between 1400 and 3000px SQUARE images.  All the other apps and directories will take an image in that size range.  BUT the other size thing is file size. Try to make it less than 500kb in size.  It will work a bit larger than that, but no need to have an image that is too big.  Most people are seeing it on their phone screen at 1×1 inch.  My images are all 1400x1400px.  That is good enough and gets the job done.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

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