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Private and Premium Podcasting Use Cases
Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.
Today’s Hosts: Todd Cochrane and Mike Dell
We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting.
Should You Do It
Private podcasting offers a highly secure method for communicating with your team members effectively.
Use cases:
- Proprietary business information for companies and organizations
- Employee communication (instead of memos)
- Membership information for an organization or club
- Training videos and other information for onboarding employees or members
Pros:
- More secure
- Dedicated app for listening/viewing content
- Dedicated page (PWA) for listening/viewing content
- More control over who listens
Cons:
- Higher cost
- The inability to subscribe in “normal” podcast apps
Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.
Use cases:
- To monetize a show that is popular without the need for advertising
- You can offer ad free versions of your show to subscribers
- You can have early access for subscribers
- Publish bonus content for your free podcast if people subscribe
Pros:
- Less costly than private
- Ability to subscribe in podcast apps
- Can be done on your own domain
- More control of the look and feel
Cons:
- Less secure
- Harder to manage (in most cases)
- Requires another plugin (membership plugin) to implement on WordPress
Both are great solutions to navigating online relationships with listeners, necessary in a remote world.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
- Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
- Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
- Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235