On this episode of the PaymentsJournal Podcast we talk with Dom Morea, Senior VP and head of Gift Solutions at First Data. During our conversation we cover topics such as:

* Key insights in their recently published whitepaper titled “2017 U.S. Consumer Insights Study-Key Trends“.
* Is there a shift towards e-gift cards?
* The reason behind the upward trend of consumers purchasing gift cards for themselves.
* A large percentage of millennial self purchasers still buy physical gift cards. Will that trend remain the same?
* Why should merchants consider offering gift cards?

If you are interested in learning more about First Data you can visit their site here
If you are interested in being on the podcast please reach out to us at info@mercatoradvisorygroup.com