Debra Paul talks with Joe Newbert and Adrian Reed about business analysis as a service, co-creating value with the role and how we can find our way through it.
In this episode:

Adrian and Joe do their pod and topic intro orchestration [00:35]
The concept of service, value and what ‘BA service’ is [03:02]
Implications of ‘role ambiguity’ and what a BA team can do about it [08:18]
A brief outline of the BA Service Framework [14:30]
Some advice for people selling business analysis inside their organisations [18:37]
The $64,000 thousand dollar question: how is the BA role changing? [13:39]
Post-buzzer close out with Debbie [24:04]

The Show Notes:

Meet Dr Debra Paul
Get your hands on 'Delivering Business Analysis: the BA Service Handbook'
The seminal book (and Joe's bread and butter): Business Analysis (4th Edition)
Other recommended resources: Adrian Reed's Blog, The Samauri Business Analyst and (Debbie's guilty secret) Google Scholar