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OneSixEight FM


FBA 013 Adrian Reed: Demonstrating the Value of Business Analysis

September 15, 2023

Paul Benn:


Adrian Reed: Demonstrating the Value of Business Analysis


Adrian Reed and Joe Newbert explore overcoming self-helplessness by showing the appetite to seize opportunities and demonstrating the value of business analysis.


Adrian is the Editor-in-Chief of BA Digest and Co-founder of BASchool.day. Author, speaker. But mainly a Business Analyst whom co-workers would describe as an “unapologetic diva” (a joke, but only slightly).


Tune into the episode below or on your favourite podcast player.



Brought to you by https://businesschange.academy skills development and career building business analysis courses. 


Chapter Markers

  • [01:06] Did business analysis find Adrian, or did business analysis find him?
  • [03:17] How business analysis has changed over the years since Adrian started
  • [09:21] Cutting out the signal from the noise to find focus in this modern-day
  • [15:11] Displaying empathy when a customer’s problem is not a star or a circle
  • [20:41] Agile as part of a whole set of needs to become a responsive organisation
  • [25:51] Losing the learned helplessness and having the courage to be more 
  • [29:44] Building a community of practice that spans beyond your organisation
  • [32:15] Embracing niche professions that defragment the business analyst role
  • [42:11] Finding identity and community within business analysis into the future 
  • [49:54] Seeing business analysis conferences as family reunions, not networking 

What was your favourite quote or lesson from this episode? Please let us know in the comments.


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Show Notes
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