Von Eaglin and Kip Watson discuss male ideologies and what men aspire to be. * Discuss some generalities about masculine culture? * What is an ideology and how does it affect men? * Discuss some ideological scripts that men tell themselves a. Tough guy script b. Give-em Hell script c. Playboy script d. Homophobic Script e. Winter script f. Independent script * How should men cope with their various ideological scripts? We continue our talks with the cool companies we met at Paleof(x) with the reps from a company with a line of probiotic products for the skin, Mother Dirt.