We are thrilled to talk to Barry Schwartz today about his book, The Paradox of Choice: Why More is Less.

Barry Schwartz is an emeritus professor of psychology at Swarthmore College and a visiting professor at the Haas School of Business at Berkeley.  

He has spent fifty years thinking and writing about the interaction between economics, psychology, and morality.  

He has authored several books that address aspects of this interaction, including The Battle for Human Nature, The Costs of Living, The Paradox of Choice, Practical Wisdom, and most recently, Why We Work. 

Schwartz has written for sources as diverse as The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Slate, Scientific American, The New Republic, the Harvard Business Review, and the Guardian.  

He has appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and has been interviewed on Anderson Cooper 360 (CNN), the PBS News Hour, The Colbert Report, and CBS Sunday Morning. Schwartz has spoken four times at the TED conference, and his TED talks have been viewed by more than 25 million people. 

Find Paradox of Choice and all of his books on amazon.