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279. Trust but Verify: Fighting Fraud in Omega-3 Fish Oils with ORIVO
The podcast explores the importance of verifying the source and authenticity of nutritional products, particularly omega-3 fish oils. The host speaks with Svien, the co-founder and CEO of ORIVO, a Norwegian company that uses advanced NMR (nuclear magnetic resonance) technology to verify the species and origin of fish oils. The episode underscores the value of rigorous verification to protect consumers, maintain trust, and ensure the highest quality nutrition. Enjoy!
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