In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and cre

This is not your grandfathers ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value proposi

Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration

In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transf

Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and

Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDRs in 2024.

Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into

Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and pa

Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\s activit

Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\re thinking, but a very easy and dynamic way to show off