In this episode of the Oil and Gas Sales Marketing Podcast by OGGN, host Matthew Bertram sits down with Lisa Prusak, CEO of Maxsari, to unpack how strong relationships—not just low bids—win RFPs and long-term business.

Lisa shares practical lessons from decades in energy, chemicals, and procurement, including how to:

• Turn RFPs from “a race to the bottom” into relationship opportunities,
• Educate procurement teams on value instead of price, and
• Align sales, marketing, and operations around trust and delivery.

From a three-year RFP journey with a major energy company to the art of over-delivering for clients, this episode is packed with takeaways for sales leaders, CEOs, and anyone tired of competing on price alone.

Episode Links

Guest: : https://www.linkedin.com/in/lisa-l-prusak-ma-shrm-scp-6b8872/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events