In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit f

In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the pres

In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various ind

In this festive OGGN Christmas Special, the hosts and co-hosts engage in a fun-filled quiz that tests their holiday knowledge. The conversation flows from introductions to a series of light-hearted tr

In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships wi

In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for

In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as

In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explor

In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and cre

This is not your grandfathers ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value proposi