In this episode, Matthew Bertram and Steven Werley discuss the transformative impact of AI on sales and marketing, particularly in the oil and gas industry. They explore how AI can streamline sales pr

In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles

In this episode, we delve into the powerful synergy between personal branding and corporate identity. Discover how aligning your personal brand with your companys values can enhance both your profess

In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold cal

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other t

In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis

Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strat

In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing

In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize

In this episode, Mark LaCour and co-host Matt are joined by Jasun Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales