Spirit Bridge by our very own James L. Rubart has just launched. Check it out at Amazon or at a book store near you.

Talking Points: What is a Mastermind Group? Started with Benjamin Franklin’s Junto and then was recently popularized by some New Age Gurus. But you don’t need to be a New Ager to benefit from a Mastermind Group. Benefits of a Mastermind Group

A  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not? -   - Walk us through the marketing techniques you used for your last book.

In this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points: What is an elevator pitch? Sentence - High concept, the hook

In this episode we talk with Brandilyn Collins about author taglines.

In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 "My question has to do with a specific niche - my novel is Christian fiction, including dragons,

In this episode we talk about a powerful and easy way to market yourself and your writing to complete strangers … even if you’re a total introvert.

In this episode we are going to talk about SMART goals. SMART is an acronym that stands for: Specific Measureable Ambitious Relevant Time-based

In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the biggest social network (after email) Publishers pay attention to Facebook,

Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and invites the King to a banquet in his honor.