Novel Marketing
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Latest Episodes
How to Deliver Your Book Baby
Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I'm starting to see a lot of similarities between birthing a book baby and a human baby.We can
How to use research to market your novel
Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to talk about, and published authors know readers tire of constant book promotion emails.So, what s
How to Create an Online Course
Have you ever wondered if a course would be a better way to present the material in your book? Have your readers asked you to develop your book into an online course?You probably know that online courses tend to sell at higher price points than books, but
How writing short stories can make you a better novelist
You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing, and eventually getting them to buy your book.If you write novels, your reader magnet should be a s
Web Hosting for Frugal Authors
Your website is one of your most critical book marketing assets. Its where you manage your online reputation, grow your email list, and sell books. But before you build a website, you need web hosting.You have thousands of web hosting options, which can
How to Avoid Book Marketing Overwhelm
Feeling overwhelmed by book marketing can lead authors to look for shortcuts. Shortcuts lead to expensive complications. Expensive complications lead to dead ends. Dead ends lead to suffering. Yoda would call this “The path to the dark side.”Does this sou
The Savvy Authors Guide to Passwords
Being an author requires you to have hundreds of online accounts for different software and services. Websites such as Amazon, ConvertKit, Publisher Rocket, Patreon, K-lytics, Bookvault, AuthorMedia.social, AuthorsXP, BookBub, Kickstarter, Teachable, Blue
How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon
Can you make a living as an author without selling through Amazon? Many authors wonder.Amazon is the sole revenue source for many indie authors, but Amazons algorithms can disable your KDP accounts and cut off your income without any human reviewing the
Are Pen Names Going Away?
With the rise of AI authors, how do you prove you are a human author? Most authors prove their humanity with their names and photos. Your identity protects you from being called a bot writer.But what if you use a pen name? Will AI bring the age of pen nam
Why Your Book is Still Unfinished (Hint: It’s Your Phone’s Fault)
I remember watching Steve Jobs's keynote presentation for the original iPhone. This magical new device, he said, would revolutionize our productivity.And at first, it did.But then, along came apps. Soon, user experiences were scientifically optimized to b