Is your websites Contact page serving your readers and web visitors?In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers.Connecting with your

Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.Setting not only tu

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with you

As Yoda says, Difficult to see the future is. But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.If it takes you two years to write a book, you owe it to yo

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.You need to raise the price of your book, but how should you do it?

The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.I wondered, “Why is Eastern manga so much more pop

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.A reader magnet is supposed to magnetically draw readers onto your list

Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you dont have to stand by and watch them drop indefinitely.Most bestselling books see

The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.But writing

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish