Listen to our other podcasts

065 – 7 Tips for Effective Email Newsletters
062 – 7 Ways to Avoid the Spam Filter
057 – What to include in an Author Newsletter

 

Public Service Announcement: Avoid MeMail. Spam is in the eye of the beholder. Listen to our other episodes on email to learn how to do email well. Create emails worth subscribing to.

Offer a Carrot

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Free book.
Audiobook
Discussion Guide
Easter Egg Guide

Host a Viral Contest (and promote via Social Media). I recommend KingSumo
Host a Webinar and Promote on Social Media
Simplify Your Signup Form.  
Collect Email Addresses at Offline Events (Warning no business cards)

Tear off cards
Website on phones
Sign up sheet
Walk us through ...

Include a privacy policy near your sign up form.
Use a non-evil popup (SumoMe).
Install MyBookProgress
When people ask how they can stay in touch with you ...