Novel Marketing

Novel Marketing


066 – Can Writing Contests Be A Powerful Marketing Tool?

September 16, 2015

Some people say contests are a tremendous marketing tool, some say

they’re a waste of time ... we’re going to explore the pros and cons of contests ... let me ask

you, Thomas ...

Talking Points:

Pros if you’re unpublished
Feedback
Learning how to handle negative feedback/critique
Many editors and agents take notice if you place in a contest
Possible inclusion in a magazine
See how you compare to other authors in your genre
Deadlines

Pros if you’re published:

If it’s a prestigious award, it can gain you new readers
It gives you more clout with editors and agents and interviewers

Example, the RT Book Reviews inspirational book of the year
The Christy Award

Tax deductible biz expense—it’s a marketing tool
Excuse for a advertising boost.
Recognition from your peers.
Sticker for book cover.

Cons if you’re unpublished

Feedback
Cost $25 ­ $50
Choosing the right contest

Check out the judges as much as you can
Who has won in the past?
Who is sponsoring the contest? What are their credentials?
Susan May Warren’s contest Frasier Awards

Scam contests
You’re not ready
You focus on the first three chapters or first 15 pages
Everything takes time

Cons if you’re published

Cost $25 ­ $50, plus the cost of books and shipping
You don’t know why you’re entering a contest
Awards don’t impress that many readers
Everything takes time