Public Service Announcement: Respect

Spam is in the eye of the beholder.
Creepy / Charming (thin line in between)
Permission

 
Tip 1 Provide consistent value.

New Book Announcements
News (Progress Updates)
Ask for Feedback
Reader Stories
Reader Art
Reviews for other books
Advice
Discounts (Run your own BookBub)
Laugh
Encouragement
Blog Curation

 
Tip 2 Use MailChimp
 
Tip 3 Use a mobile friendly email design.
 
Tip 4 Be Consistent (Don’t Boost Your Frequency Without a Good Reason)
 
Tip 5 Experiment

Split Test Your Subjects
Emotional Headline Analyzer

 
Tip 6 Measure Your Results

Poll Your Readers.
Ask them what they want. www.SurveyMonkey.com.

 
Tip 7 Keep it short.
Sponsor: MyBookTable use coupon code novelmarketing to get 10% off.