Is free a dirty word? Should you give your book away? In this episode, we talk about these questions and more.

Talking points:

Intro:

Free isn’t a dirty word, but it’s not the cure for every marketing problem
The Upside of Free or deep discounts

Exposure
Rooms experiment
Perma Free
Books in a series

The downside of free:

Lamonts
Bad training
Where does it stop?
People value what they pay for (how many of those free books have you read?)

Should you (specifically) go free or not
Give everything away, give nothing away

Fiction vs Non-Fiction

Figure out what the goal of your free or deep discount is

E-mail list?
Send them to your website?
Buy next book in a series?