In this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points:

What is an elevator pitch?

Sentence - High concept, the hook
Paragraph - Radio Pitch / Back cover copy ...
Page - Short Synopsis

Why do you need one?

Pitching to readers
Pitching to influencers (taste makers, editors, agents)

The Subway pitch (especially at conferences) - a few quick stories
An example, James’ first novel, Rooms:
Don’t put every worm on the hook
This is SHOW BUSINESS! Leave the audience wanting more!
Log lines
Using the “What if?” motif works well for many writers

What if you were given a chair and told it was made by Jesus Christ. Would you believe them?

Practice. Then practice more. Then practice more.
Twitter -
You’ll use your elevator pitch forever
Send us your elevator pitches and we’ll do a show that comments on them.