Novel Marketing

Novel Marketing


197 How To Sell A Ton More Books With Public Speaking

July 15, 2019

In this episode we’re going to talk about how to become an excellent speaker.
Thomas and I were talking the other day and realized we often mention that speaking is one of the best ways to sell more books (for example when I keynote at a conference I sell between 30 – 60 percent more books) but we haven’t really even told you how to become a great speaker.
And as we were putting this episode together, we realized this is a subject can’t be captured in one episode. So this is the first in a series of episodes on speaking.
And wait! Before you say, “I’m never going to speak, I’m outta here …” let us just say that if you’re painfully shy and introverted, you can still be a wonderful speaker.

* My friends in radio
* Actors
* You’re not alone!
* No one is born good at speaking.

With that said, let’s jump in and talk about a number of bullet points to keep in mind as you become, or improve your speaking prowess.

* Nervousness Is Normal.

* And you want it! Every time. Even after hundreds of speeches. NCWA Renewal Conference. “Are you nervous, Jim?” A guitar. Pro-athletes say …

* It’s not about you. It’s about them.
* If you need note cards, you’re not ready to give the talk

* Concepts, content, not memorization

* Slide decks, yea or nay?

* If you like them how to use them correctly

* Speak for free- takes the pressure off
* Your words are important, almost as important as your personality

* Authenticity is key

* People can smell B.S. a mile away

* Authentic people are vulnerable people
* Passion is key

* Frank Peretti example

* Worship team Advice
* Tell stories

* 10 stories and you have a speech
* YOURS!
* Why stories are the heart of any great talk

* How to Look at People
* You begin a talk the same way you start a book

* What’s your hook?

* Get to know TED

* Study talks in your area
* Study talks in other areas
* What is good? Bad? Boring?

* Attitudes are contagious, are yours worth catching?
* Get three critique partners

* Your friend
* Your phone
* The audience
* Tape them!

* Practice for free till you get busy and then raise your rates till your happy.

Related Episodes:

* 178 – How to Get Your First Speaking Gigs

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Transcript
Transcript generated algorithmically by Sonix(Affiliate Link).