In this episode we’re going to talk about press kits! But first, some exciting news. Novel Marketing is in Top 30 Marketing Podcasts You Must Subscribe and Listen to in 2018.
What is a Press Kit?

* Back in the day, it was a packet you mailed to journalists.
* Then we faxed them.
* Now they’re a page on your website specifically for media people who want to interview you.
* It can also be PDF

Why have a press kit?

* Makes you easier to interview.
* Makes your interviews go well.
* Can help create more media opportunities
* Makes your PR outreach more effective
* Gets you in the media more.

Who Looks for Press Kits?

* Journalists (Magazine & Newspapers)
* TV Producers
* Radio Show Hosts
* Bloggers
* Podcasters
* Teachers

Where to Put Your Press Kit

* On your website’s footer for sure.
* Perhaps in your main nav, perhaps not.
* Add a link in your about page.

What the Press Kit Should Contain

* High-Resolution Images (Logos, Headshots, Book Covers, etc.)

* Can show a bit of your personality here as it’s going to be more than one shot

* Extended Bio (Not your speaking bio)

* Give the details here …

* FAQ/Suggested Interview Questions
* Show Topics
* Press Contact Info & Contact Form

* Your phone number
* Google Voice Number voice.google.com

* Social Media Links

* Twitter is big for journalists

* Awards
* Recent Press Releases
* Notable Press Mentions
* Notable Speaking Appearances
* Downloads (PDF Press Kit Download)
* Books
* Links to recent interviews

Links:

* Thomas’ Press Kit
* Jim’s Press Kit
* Thomas’ Interview on the Pastor Writer Podcast

Sponsor:

* This episode is brought to you by The Novel Marketing Five Year Plan to becoming a bestselling author …
* Jim: We joke that this is the 5 Year Plan to becoming an overnight success.
* Thomas: Most people look at what happens a few days or weeks before the big break out. We take a longer view…
* Go to Novel Marketing dot com and click courses.
* As always, our patrons get 50% off. Speaking of patrons.

Featured Patron
7 Deadly Friendships by Mary DeMuth. We got our hands on a pre-release copy and my wife could not put it down. If you are wondering if your friends are crazy, or you keep attracting the wrong kind of people around you, you really should pre-order this book.
Transcription
Thomas: [00:00:05] Episode 157.
Jim: [00:00:07] I’m James L. Rubart, but call me Jim. And as always, the co-pilot seat is being filled by Thomas Umstattd Jr. … author, speaker, serial entrepreneur, owner of author media and an unofficial historical scholar.
Thomas: [00:00:22] What can I say … I love history although I don’t know if I consider myself to be a scholar.
Jim: [00:00:26] He is a scholar folks I’m serious. He is a scholar … you ask him any question about history … well I guess you can only talk for about two hours on any subject, right?
Thomas: [00:00:35] This is why I don’t have more friends … every topic ends up being, oh well, actually if you understand the historical background of this ...