In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …
Show Notes
 
What are ARCs? They’re not only for traditionally published authors …

* Host a contest with KingSumo to give away 10 copies of the book.

Use it to build your email list, I can help you with this. I have an unlimited license of the WordPress version of KingSumo. This should be good for several hundred new email subscribers.

* Host a GoodReads Giveaway to Give Away 10 Copies

This will cost a couple hundred dollars but it will help drive GoodReads reviews and get your book attention on GoodReads.

* Send copies to high profile and relevant bloggers.

You want to send them to Bloggers with an Alexa score lower than 1,000,000. The lower the better. You can find the Alexa score of a blog with this plugin. Query the blogger first on Twitter to see if they want a copy. https://www.alexa.com/siteinfo

* Send them to Journalists
* Ask Your Launch Team to Recommend Influencers

Someone in my launch team sent out 20 copies of my book to journalists and this turned into 5 interviews and mentions. YouTube!

* Send signed copies as personal thank you’s to launch team folks who go above and beyond the call of duty.

A personal thank you can be a powerful thing.

* Give a Signed Copy to Your Patrons

Make an announcement that everyone who becomes a $10 Patron before the book comes out will get a signed copy of your book. Even if you have to buy it yourself, it’s still worth it. These people give you $120 a year.

* Allow Pastors (If your book is a spiritual read)/Influencers to Request a Free Copy on Your Website

Pastors and other influencers get free books in the mail every week that they never read. So instead of spamming those people, add a gravity form to your website where they can request that you send them a free copy. Then mention this form on your website.  On the form, require them to put the URL of their website so you can validate they are a real pastor of a real church and/or a true influencer. I can help you with the form.
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Transcript
Announcer: [00:00:01] This is Novel Marketing the show for novelists who aren’t necessarily fond of marketing but still want to become best selling authors.
Thomas: [00:00:09] Episode 155
Jim: [00:00:11] I’m James L. Rubart. But you can call me Jim.
Thomas: [00:00:14] I’m Thomas Umdstattd Jr.
Jim: [00:00:16] And in this episode what we want to talk to you guys about is ARC’s  …advanced reader copies and how you can use those in a way that is going to get you more readers.
Thomas: [00:00:28] And we want to talk about what is an arc. Maybe you haven’t heard of this or is that only something that traditionally published authors do … and it’s not.