In this episode, we talk about a new course we’ve released that will help you launch your book in a way that will rocket it to success.
Links:

* Learn more about the Book Launch Blueprint
* Sign Up

Announcement
This is our 150th episode!
Some show stats:

Novel Marketing started in October 2013.
270 Pages of Show Notes
52 hours 50 minutes of audio. (Not counting the 5 year plan course, or Patron exclusive episodes)
2.2 days of Audio.
As of recording, the show has 168,876 downloads
We only have 79 reviews on iTunes. 
Median episode length is 20m 35s
Assuming every download gets listened to, that is 3,377,520 minutes of you listening to Novel Marketing.
56,292 hours
2,345 days of listening to Novel Marketing.
That is 6.4 years of listening.

TL;DR:
One of the most frequent questions we get is about how to launch your novel. Specifically, what do you do in the month before and after your book comes out. Mary gets that question a ton as well.
Joining us in teaching the course is bestselling author Mary DeMuth. She has launched over 30 books both fiction and nonfiction and her books are currently in 5 different languages around the world.
This is a 21-day course to help you craft a custom blueprint for launching your next book.  
For everyone else who won’t get into the course, we’re going to have a quick overview.
GET READY Day 1 – 5
This week is about laying the foundation for success.

What marketing is, and how to sell yourself (even if you’re in introvert)

Find your bigger why.

How to develop your author brand and present it powerfully to readers

Look  in the mirror
Look at your readers
Look through your readers
Look in your readers mirror

How to writing best-selling copy

The key to writing bestselling copy, is to realize that people don’t care about you.

How to build a rabid tribe of fans
How create a launch team

What is a launch team?

Saturday BONUS session: How to keep consistency in your branding across all platforms

GET SET Day 8 – 12

Learn the best email strategies for launching your book.

We will talk about how to build your list if your book launch is a ways out.
We will talk about how to email around your launch.
Pro Tip: You can get away with a higher than normal sending rate during your launch.

How to build a media calendar

A media calendar is the foundation of a your PR campaign. It is a schedule of all your interviews, promotional activities and advertisements. Everything on one place, planned out ahead of time.

The best ways to use Amazon

If you are indie publishing your book, your amazon page is perhaps the most important page about your book on the internet. You want to make sure it is 100% ready for your launch before the launch.
Amazing Cover
Amazing Back Cover Copy
Clearn “Also Boughts”
Lots of reviews. (This is where your launch team comes in.)

How to maximize the impact of your website

Thomas will talk about how to prepare your website for the launch and synthesis all of his website advice into a focused session.

How to write content that will get you guest slots on leading blogs and websites