Novel Marketing

Novel Marketing


How to Write for American Readers - An Outsider’s Guide to the Different American Regional Cultures

December 13, 2023

Did you know that one in five Novel Marketing listeners lives outside the United States?
Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their books in America. Why? These United States are made up of 11 ethno-geographic regions, each with its own culture. Your book will resonate with one region more than others, but how do you find out where it will sell?
In this week’s episode, which will be our last episode of 2023, you'll learn about the vast differences between the 11 American nations, as categorized by Colin Woodard in his book American Nations.
You’ll find out

  • Which regions are underserved by authors and publishers
  • Which regions require nearly flawless writing
  • Which regions will resonate with the themes and characters in your book

 Knowing how Americans are different from each other culturally can help you craft more interesting and believable American characters. It is also key to crafting marketing messages that resonate with American buyers.
The key to writing for American readers is to know which readers you are trying to reach. If you aim between two targets, you will miss them both. Listen in so you can target readers from the region where your book will resonate most. Read more in the blog post version of this episode.

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