A New Direction
5 Ways Peernovation Drives Better Business Results
This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how people, teams, and leaders rise together. In a world where complexity increases and isolation becomes easier; Leo makes a bold case: the future belongs to the teams who intentionally harness the wisdom of their peers. This is not “team building”—this is unlocking human potential through connection.
We’ll explore why the most successful groups don’t happen by accident—they happen by design. Peernovation challenges leaders to rethink the way they select, develop, and inspire teams. It shows why the who always comes before the what, and why the right peers can elevate performance faster than any strategy, incentive program, or motivational campaign. Leo breaks down the research behind high-performing groups and reveals the hidden habits that allow teams to become more innovative, more accountable, and more resilient. If you’ve ever wondered why some teams consistently outperform—even when they shouldn’t—this episode will give you the blueprint.
We’re also going to dig into the shift from individual excellence to collective greatness—something many leaders say they want but rarely know how to cultivate. Peernovation demonstrates that peer influence is the most powerful driver of behavior and performance inside any group. When you understand how peer dynamics shape standards, culture, and outcomes, you stop “managing people” and start unleashing them. This is where the magic happens. This is where belonging fuels bravery, and where teams start to multiply their potential instead of adding to it.
Join us to discover how peer-powered teams are built, how they sustain excellence, and how you can create them in your organization, your business, or your life. Whether you’re a business owner, a leader under pressure, or someone who wants to elevate the people around you, this conversation with Leo Bottary will challenge you, inspire you, and give you tools you can use immediately. Peernovation isn’t just a concept… it’s a movement. And tomorrow, we’re going to show you how to become part of it.
Leo Bottary‘s book, “Peernovation: Leverage Peer Wisdom to Create Team Excellence (2nd Edition) is insightful and gives the most fundamental and necessary components to building organizational and business groups and teams that are not only effective but will lead your business to greater growth and profitability.
We all know it’s true, we can be far more creative in a group that we can be on our own. We know that we make better decisions in groups then we can on our own. We also know that growth doesn’t happen in a silo it happens in groups and teams. So how do we build these groups and teams so that we can be as successful as possible. This is where “Peernovation” comes to the rescue.
Peernovation is the combination of two words. Peers, such as your colleagues and people like you, and Innovation, the creative process that helps us grow and achieve more. We put them together to create Peernovation. But it is not for the faint of heart. To have successful peernovation there are some hard choices we have to make. Such as insuring that there is absolute psychological safety, that there are value and behavior alignment, etc.
The 2nd edition is a great read. It flows well. The new ideas added to the book are fantastic and insightful. After reading it I also found myself trying to figure how I take my own existing teams and reestablish ground rules and better communication so that I have better Peernovation.
Click here to get your copy of Peernovation
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There are No Business Problems… Only Personal Problems that Infect Your BusinessMost Consultants Fix the Spreadsheet. I Fix the Human Who Broke It.
If you are running a company of $10M+, you don’t need more strategy. You have plenty of strategy. You don’t need more “motivation.” You have plenty of drive.
So why are you stuck? Why is the profit margin slipping? Why does everything feel like it relies on you?
Here is the uncomfortable truth: The bottleneck isn’t the market. It isn’t the product. It’s the psychology.
And that is exactly why you hire me.
1. I Go Where Others Won’t Most business coaches will look at your P&L and tell you to cut costs. I look at your leadership team and tell you to cut the behavior. Whether you are navigating a high-conflict divorce, suffering from “Founder’s Ego,” or paralyzed by indecision—I don’t shy away from the personal chaos. I build a blast shield around your business so the personal storm doesn’t sink the ship.
2. I Don’t “Guess”—I “Profile” I am a Behavioral Strategist. I don’t operate on gut feeling. I use deep behavioral diagnostics to see exactly why your team is failing.
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Example: I recently found a “COO” hiding inside a client’s Marketing Department. We didn’t hire an expensive executive; we just realigned an existing employee based on her psychological profile. Result: 100% execution rate.
3. I Turn “Mindset” into “Millions” “Psychology” sounds soft until you see the math. I recently worked with a Founder who was psychologically attached to a “global footprint”—expensive offices and servers he didn’t need. The “business” advice was ignored. It took a Behavioral Intervention to break that attachment. The result? We saved $3 Million annually and brought investors back to the table.
The Bottom Line: There are no business problems. There are only personal problems that infect your business.
If you want a cheerleader, hire a coach. If you want to unlock the millions trapped behind human friction, hire a Strategist.
Check out my case study on LinkedIn
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