I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand.

This isn’t a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn’t fly in 2025. He’ll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you’ve ever held back because you thought you weren’t “salesy enough” or you weren’t supposed to push yourself forward — get ready to reframe that story.

Here’s why you’ll want to tune in: we’re going to unpack how to build a community that buys from you not just once, but again and again. We’re going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn’t just theory — we’ll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you’ll leave ready to act.

So if you’re ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We’ll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable.

Dr. Yaniv Zaid’s book, “The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion” is an outstanding book filled with practical insights that you can use right now in your business and in your life.  The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible.

Each of the 10 Commandments builds on one another.  When you start with the 1st Commandment to the 10th there is a connection between them all.  What I found so brilliant, is at the end of each chapter he has “Key Takeaways” from each commandment.  If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business.

Often times we find words like “marketing” and “persuasion” to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do.  The difference is this: There is an ethical and moral way to do it!  When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues.

The book says it is a Sales Bible.  And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing.

Get your copy of “The 21st Sales Bible” by Clicking Here!

Please reach out to our sponsors of A New Direction who support us and our guests!

If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection.

And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy!

Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”, because it is ingrained in their culture.  Linda started as an individual agent in 1985.  From then to today the main focus has always been a great customer experience and amazing customer service.  To this day her first clients still come by to say hello and help them with their real estate needs.

They have helped people from all over the world find the right professional to sell or buy their home.  That is because they are connected to the right people.  And because they are unaffiliated with any national brokerage, they recommend you the absolute best agent regardless of the company they work for.  Give them a call they can help you!

And if you are located in the greater Raleigh – Research Triangle Park (RTP) area stop in and get a FREE bottle of water…head on over to www.LindaCraft.com for more details.

Are you a real estate broker in the Raleigh area looking for a place to grow, learn and excel in real estate?  Check out Linda Craft Team Careers, they would love to talk with you!

Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned?

I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success.

Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time.

Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion.

It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work.

Email me directly: jay@jayizso.com or visit coachingmavericks.com to learn more and take the first step toward the life you deserve.

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial.

I use Audible and I love it!  I believe you will too.

Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND