Knowing Your Identity Coupled with Strategy Will Leave a Lasting Legacy

A New Direction welcomes Wall Street Journal Best Selling Author Alex Brueckmann for a live, game-changing conversation about his latest book, The Legacy Strategy. In a world desperate for direction and authenticity, Brueckmann delivers a powerful message: true leadership isn’t about chasing the next goal—it’s about defining who you are and what you stand for. Get ready to explore the deep architecture of lasting impact.

At the heart of The Legacy Strategy lies Brueckmann’s powerful framework: The Nine Elements of Organizational Identity. From Purpose and Values to Brand Promise and Culture, these elements aren’t just buzzwords—they’re the DNA of enduring organizations.

In this interview, we’ll break down how these components work together to shape everything from strategic decisions to everyday behavior. If you lead a team, a business, or even your own personal mission, this is the blueprint you’ve been waiting for.

Alex’s approach isn’t theory—it’s battle-tested. He’s worked with global leaders to align identity with action, turning abstract ideals into tangible outcomes. This episode will take you beyond surface-level strategy and into the soul of leadership. Learn how to leverage your organization’s identity to navigate complexity, inspire trust, and build a legacy that outlives you.

Join us live and bring your questions—this is your chance to engage directly with one of today’s most thoughtful voices in leadership strategy. Discover how the Nine Elements can redefine your impact, your clarity, and your legacy. The Legacy Blueprint isn’t just a conversation. It’s a turning point.

Alex Brueckmann’s Wall Street Journal Best-Selling book, “The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark” is an absolute must read!  This book will make you rethink how like most businesses have neglected your business identity for strategy. And it’s not going to work like you think.

Alex gets us to think in terms of how we need to start with our people, figure out our moral compass, we believe, what we stand for, get to know your people deeper, and create a business that leaves a lasting legacy.

Alex’s 9 Elements of Organizational Identity are well-thought-out, well organized, and make so much sense.  Putting things in the right order, so that you and I can get our businesses and organizations in order.  Once we start with the people part, then strategy comes in to play…but only after our shared identity is clear.

I found that having a strategy of further foresight was also intriguing.  So often we stop after one, two or five years.  But Alex encourages going further, what about 15 years from now?  What is the impact of your business, then?  What will it look like?  Are you preparing for it now.

The Strategy Legacy is not only a lesson in “future-proofing” your business, but Alex takes us step by step through the process, describing “why” and how long each step will take.  Honestly, after reading this section, I have to be honest it will be quite the challenge, but the results are worth it.  Nothing that has value is ever easy, and you will have to put in the work.

Really a great book!  I understand why it was a Wall Street Journal best seller. Get your copy of The Strategy Legacy by clicking here.

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