In high-pressure moments, are you truly in control of your decisions, or is your brain just reacting? The truth is, when stress kicks in, most of us default to old patterns stored in the back of our brains—patterns that often lead to bad choices. That’s why Steven R. Falk, author of The Switched On CEO, is joining A New Direction to reveal how leaders can retrain their brains to think strategically—even in the heat of the moment.

We like to believe we’re rational decision-makers, but when the stakes are high, our survival instincts take over. Falk’s Switchback System is designed to help leaders recognize when they’re slipping into reactive thinking and switch back to the rational, problem-solving part of the brain. If you’re leading a business, a team, or even just your own career, mastering this skill is a game-changer.

Great leaders don’t just survive under pressure—they thrive because they know how to take control of their own minds. Falk will share how the best CEOs, entrepreneurs, and decision-makers override fear-based thinking, break free from unproductive mental loops, and make smarter choices—no matter the circumstances. If you’ve ever felt stuck or frustrated by the way you react in high-stress situations, you don’t want to miss this conversation.

This isn’t just another leadership talk—it’s a chance to rewire the way you think, lead, and make decisions when it matters most. Invite your colleagues, and get ready to flip the switch on your leadership!

Steven Falk‘s Book, “The Switched-On CEO: How to Think Like a World-Class Leader” is one of the most insightful looks at the psychology of the CEO you will find.

The book is a rediscovery of who we are, not just as CEO’s, but people.  How we are so easily triggered by past thoughts in the back of our brain that we lose control of ourselves and our decision-making processes.

As soon as something happens in our life, or the wrong person says the wrong thing, the next thing you know, our rational/logical thinking front brain is taken over by escalating emotion and irrationality.  And hence, we become “predictably irrational”.

This book is a look at how our thinking betrays us.  How we can move those past negative memories that trigger us (which Steven Falk calls our “Xs”), move them into the front of our brain, deal with them and move on.

The key to all of this…A growth mindset.

We must have the willingness and firm belief that we can change! But not only us, but that others can change as well.

Steven then adapts the Switchback process to the concept of TEAM.

He digs into “The 3-Lane conversation” where he will even discuss how to deal with the difficult conversation that CEO’s must have.

The book is a “how-to” guide for anyone who wants to move themselves, their TEAM, and their entire company to a “world-class” level.  The Switched-On CEO, is truly a powerful, practical book.  Get your copy by clicking here!

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