A New Direction

A New Direction


3 Reasons Businesses Don’t Fail, They Commit Suicide

February 05, 2025
The ONLY 3 Reason Businesses Fail

Larry Mandelberg - Businesses Don't Fail They Commit Suicide - A New Direction with Coach Jay IzsoEver wondered why so many businesses collapse, even when they seem to be doing everything right? Join us on A New Direction as we dive deep into Larry Mandelberg’s eye-opening book, Businesses Don’t Fail, They Commit Suicide.


Larry Mandelberg has taken his years of experience, and his own coaching case studies to ask the burdening question… Why do businesses fail?


So often we want to blame failure on financial reasons, but are finances the problem or merely the symptom? Who is in control of the finances? Who hired them?


As Larry Mandelberg points out so often we blame the fail on the symptoms of the company, and we never get to the real problem.


No doubt we will work through the uncomfortable truths most entrepreneurs and business owners ignore. From poor decision-making and resistance to change to leadership blind spots, we’ll explore the real reasons businesses fail—not because of market forces, but because of leadership sabotage.


Larry Mandelberg‘s book, “Businesses Don’t Fail They Commit Suicide: How to Survive Success in Good Times and Bad” is not just another business book.  In fact, it is the results of Larry Mandelberg’s research with over 100 companies and 250 Business Executives.


The title is luring, for sure.  However, when you consider that every business failure is not a result of money, but a result of poor leadership, we come to realize, we don’t kill the business, it’s our behavior or lack thereof why the business commits suicide.


This book not only helps you understand the “only 3 reasons business fails”, but then it moves you to understanding how maturity will affect what you do in your business and how in ever step of business maturity (from “youth” to “adulthood”) where you can fail.


Coupled with that he identifies the 3P’s of success that are critical to business majority and where these fail, so do our business.


Finally, Larry takes us through the 8 index identifiers that can trip us up and keep us from being successful, maintaining success or committing suicide.


Fantastic book, deep, insightful, tons of knowledge and will change your perspective.  It begs us all to ask the questions are we treating the symptoms or are we truly diagnosing the problem?


Get a copy of “Businesses Don’t Fail They Commit Suicide by clicking here!


Hey friends, viewers and listeners of A New Direction I really do appreciate you!  Thank you for listening and please tell your friends.  Also if you would where ever you listen would you give us a positive rating and review on your favorite podcast platform!  I would be truly grateful.


Linda Craft Team, Realtors, Raleigh, Durham, Chapel Hill, Research Triangle Park, Sponsor for A New DirectionLinda Craft Team, Realtors for more than 40 years they have remained at the top of the real estate market.


Why? Because they understand that every place that you have ever lived is a life transition.  For more than 40 years, they have built their business by taking the stress out of that part of life transition and by building one relationship at a time.


Linda’s first client was in 1985, and they still see her today, because that relationship is still as important today as it was more than 40 years ago.


Find out why Linda Craft Team, make a difference in your life transition and the buying or selling or your home.  Click on over to www.LindaCraft.com


zoundyZoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue.


Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.”


Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.


Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach.



With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success.


My work is grounded in the belief that with the right mindset, anything is possible.


What are the Benefits for YOU?



  • Growth & Profitability
  • Increased Teamwork
  • Mindset Growth
  • Increased Resilience
  • Enhanced Leadership Skills
  • Reduced Stress
  • Discover Your Purpose
  • And so much more!


Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso.


I look forward to talking with you!


Try a 30-Day Free Trial to Audible Premium Plus & Get a Free Audiobook | Open CultureHey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial.


I use Audible and I love it!  I believe you will to.


Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND